Increasingly, it’s not enough to just own a website if you want to be a success. Having an app as well is fast becoming necessary to win audiences over and beat the competition.

The facts speak for themselves. The number of apps on offer now reaches well over a million, with around 90% of us now visiting mobile apps more than websites. Indeed, you’ll find approximately 25-30 apps on the average smartphone.

With this in mind, if you want to become a part of the app development generation, here are some key tips for success.

Unique and purposeful

The apps market is already heavily saturated so if you want to join the bandwagon, offer something different from your competitors. Find a unique twist for your app, and make sure that it has a clear purpose that can effectively solve the needs of your target audiences. Because this is so pivotal to the success of your app, spend significant time researching your options, understanding the needs of your audiences and improving on existing ideas before any app development gets underway.

User-friendly

You could be forgiven for thinking that a successful app is one that packs a lot into it, but, in actual fact, app users prefer to keep things simple. During app development, have simplicity in mind at all times. The app should be easy to navigate and user-friendly while providing the relevant information that the user needs to know or find.

Suitable for Android and iOS

If you don’t make your app compatible for both Android and iOS devices, you could be missing a trick. A creative agency can assist with your app development, using cross-platform tools that enable your app to work across both platforms without needing to be designed and developed separately.

Test, test, test

A winning app is one that won’t let users down, so make sure yours undergoes rigorous testing before it hits the app stores. Users have no time for bugs and glitches, and it won’t do your reputation any favours if your app is plagued with them. Because of the complexity of app development and testing, it makes sense to use the services of an experienced app or web development agency.

Keep it current

Once your app is up and running, don’t just leave it at that. The apps that are the most successful are those that frequently provide updates and new features to keep it current and satisfy changing user demand.